Azimut | Benetti continues brand growth in Asia

Italy’s Azimut|Benetti Group has been a strong player in their support of the Chinese yachting market for many years and have now strengthened their reputation in Asia with the recent awarding to them of an important order by the Tokyo Government.

They are no stranger to the Chinese yachting sector, previously showcasing their yachts at the China Rendez-vous in Hainan and selling double-digit orders to Chinese buyers in the 12-metre to 35-metre (39ft-115ft) range.    Azimut Yachts has devised made-to-measure concepts and styles dedicated to the Asian market, such as the Azimut Dragon China project.

The Group is continuing brand growth within Asia having ranked as winners under the title of Luxury Yacht Star Performer within the Hurun ‘Best of the Best Awards’ in 2015 and 2016, the ranking of the most popular brands according to Chinese consumers of luxury goods.

Azimut|Benetti awarded order by Tokyo Metropolitan Government

Azimut|Benetti has been selected to build the 35-metre conference boat commissioned by the city of Tokyo to host official presentations and conferences; it be built at the company’s Livorno shipyard, with delivery planned for December 2018.

The contract was put out to international tender by the Tokyo Metropolitan Government, with the first stage in the award process served to verify the financial soundness and organisational reliability of the shipyards invited to bid, while the second involved the presentation of the technical and financial bids.

Benetti CEO Vincenzo Poerio said of the order: “We have won an extremely difficult tender operation in a country where the impeccable quality of products and services is a philosophy of life.  The customer was extremely selective in both the pre-selection and award stages. The fact that we have beaten the major shipyards we were competing against is a further demonstration of our organisational reliability, financial soundness, construction experience and technological innovation capabilities, of which I cannot help but be very proud.”

Azimut | Benetti’s motoryachts are fully customisable with elegant atmospheres and functional divisions of space

Tokyo Metropolitan Government commissioned motoryacht

The motoryacht, designed to reach a top speed of 25 knots, will have three decks with the interior featuring a conference table seating 35, an interpreter booth and a Japanese-style reception room.

A water-jet propulsion system will be used to keep the draught of the boat below 1.25 metres, so that it can navigate in the shallow waters in Tokyo Bay. The height of the boat is also a key feature of the design and cannot exceed 11-metres from the waterline to enable the yacht to pass under the numerous bridges in the area. A special retractable aerial has had to be designed to satisfy this need.

The order from Tokyo comes at an ideal time while rumours circulate that the Vitelli family may sell a majority stake in the historic Benetti brand; forecasts place the acquisition of Italian’s oldest yacht builder at around €300 million with strong interest from two Asian investors, one being a Beijing-based buyer.

Guest author:  Rebecca Whitlocke

For press enquiries, contact:

Sculati & Partners

Giovanni Bogetto


T. +39 011 93161  M. +39 335 142 6539

Source images:  Sculati & Partners


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.