Visun Group has extensive commercial experience with tourism, yacht clubs and marina properties in China as well as being the main player for China Rendez-Vous, one of China’s largest yacht and lifestyle events.
Established in 2009, China Rendez-Vous Yacht Show attracted around 25,000 visitors last year and 170 exhibitors including Hublot, Ferretti Group, Beneteau, Simpson Marine, Omnia Marine and Hennessy across yachting, lifestyle and luxury brands.
MOU between Visun Group and Nautica Italiana
Last month, a Memorandum of Understanding (MOU) was signed between China Visun Group and the Italian Boat Industry body, Nautica Italiana, at the Versilia Rendezvous in Viareggio with the aim to promote small and medium-sized companies at the China Rendez-vous 2018.
Visun will support Italian Nautical members who will present themselves at the next China Rendez-vous and in turn, Nautica Italiana will promote their members at the event thereby creating a link with Versilia Rendezvous.
Nautica Italiana groups over 100 brands with an annual business of around 1.8 billion with exceptional focus on ‘Made in Italy’ and representing Italian culture, style and design with nautical exports.
What is Célophi ? A new yachting and lifestyle platform
The Visun Group introduced Célophi at the Versilia Rendezvous, a new initiative that offers an ‘online-offline’ commercial platform for products, services and yachting lifestyle.
The aim is to create business opportunities and synergies within the Chinese market for Italian yachting companies, with China representing 15.4% of Italian nautical exports (stat: Lamberto Tacoli, NI).
The online platform will offer an unparalleled range of luxury life solutions ranging from yacht and yacht interior products to luxury goods and a high-end lifestyle management service. As well, a multi-brand offline space will be located at Visun Yacht Club in Sanya with a VIP Lounge.
Chen Yuntao, Vice President of Visun Group, says, “We are witnessing a new era for yachts and sailing to new adventures. The partnership between Nautica Italiana and the new lifestyle platform for Visun will promote the nautical sector to a level of excellence for Italy and China.”
The official opening and launch of the online-offline spaces for Célophi is scheduled during the China Rendez-Vous in December 2018, where a dedicated Italian Lifestyle Pavilion will showcase this exciting business development for the yachting industry.
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Photo and video credits: Hainan VISUN Rendez-vous / Visun Group / Superyacht Digest / The Way Magazine