Editing by Alice Yeong
The 29th edition of Monaco Yacht Show will return to the principality of Monaco at Port Hercules from 25th September to 28th September.
Monaco Yacht Show is one of the largest yacht shows internationally and gathers the best exhibitors from leading naval architecture companies, yacht designers, boatbuilders, yacht charter and brokerage, luxury suppliers, tenders and toys.
This year, opening hours have been adjusted from 11:00am to 7:30pm to ensure visitors and exhibitors can experience the show environment at a relaxed pace.
Monaco Yacht Show 2019 : A Golden Experience
Monaco Yacht Show 2019 will welcome around 30,000 visitors to discover products or services within the superyacht sector. This includes first-time clients for yacht charter or buying a yacht.
This year, Monaco Yacht Show will present over 125 superyachts on display including 42 that will be attending in their worldwide debut. The average value of the yachts on display is now €27 million!
Last year, M/Y Illusion Plus gained a lot of media attention so we wait for more news from Asia shipyards. Representing global shipyards, the fleet this year will include the largest yacht (107-metres), with 21 vessels exceeding 60-metres in length. Some of the yachts attending MYS 2019 are:
- 27.3m YXT 24 Evolution – LYNX YACHTS
- 49.9m Bintador – TANKOA YACHTS
- 55m Shadow – support vessel from DAMEN
- 67m Aurora Borealis – AMELS
- 79.5m Dragon – COLUMBUS YACHTS
- 79.95m Excellence – ABEKING & RASMUSSEN
VIP Experience
The show supports the growth of the yachting industry by facilitating a number of solutions that enhance visitor experience such as the Monaco Yacht Summit – held on the eve of the show it features a Q&A forum setting with industry professionals – and the Sapphire Experience whereby VIP clientele can meet brokers and visit leading yachts on display.
Upper Deck Lounge
A revamp has been made to the Upper Deck Lounge which will now be located over 2 floors – the ground floor will host luxury exhibitors such as Agresti, Amaala, Dassault Aviation, Giobagnara, Paola Lenti and Preciosa as well as a bar with outside terrace, while the first floor has a restaurant and VIP Lounge.
The Car Deck
For visitors with an interest in one-off prestige automotives, the Car Deck will display 30 or so beautiful supercars and customised vehicles. Some of the vehicles will be available for a test drive.
This September, Gentleman Car who are the exclusive dealer for Shelby in Europe, will display the Cobra 289 FIA, Cobra 427 and CS GT40 MKI.
Belgian-based LLM-Mecasport will exhibit some classic Porsche cars, and Austrian-based company Titan Motorcycle Co will present one-off customised motorbikes including the Titan Xaver BMW K100 and Titan BlueFalcon YamahaMT-01.
You can find the Car Deck on Quai Antoine 1er, nearby the Starboard Lounge and Tenders & Toys zone.
MYS Social Calendar
During the show, there are a number of charity galas, cocktail parties and social engagements. Monaco Yacht Show is a partner with the annual Monte-Carlo Gala for the Global Ocean. As well, there is the Inaugural MYS Gala Event with Superyacht Awards Ceremony, the Boat International annual MYS party and charity cycle rides initiated by Blue Marine Foundation and Axxess Marine.
China & Monaco Cross-Promotion
The Monégasque Embassy in China and the Monégasque Tourist and Convention Board has worked hard to promote Monaco as a destination and support East-West cultural partnerships.
Last year, a special exhibition ‘Princes and Princesses of Monaco‘ was held in Beijing in partnership with the Grimaldi Forum and Hantang Culture. It was the first time that some of 300 exhibits had left Monégasque territory including the throne of the Sovereign Prince and a number of paintings by Renoir, Dufy and Monet. The exhibition received nearly half a million visitors backed by excellent media coverage in China.
The boost to cultural understanding is set to continue with Nice Côte d’Azur Airport inaugurating the first direct flight to Beijing with Air China, expected to open up the region to more Chinese tourists. The Air China flights will connect Beijing and Nice 3 times a week from August 2019. Nice Côte d’Azur Airport is just a short helicopter flight to Monaco, or a wonderful trip along the coast to the delights of the Principality.
Chinese & SE Asian presence at Monaco Yacht Show
Monaco Yacht Show plays an important role in fostering cultural links between Monaco, China and South-East Asia. Previously, the show has partnering with a number of Asian-focused media sources such as Asia Boating, Blu Inc Media Ltd , Hantang Culture, Superyachts China and Yacht Style.
Since 2007, Hantang Culture has visited Monaco several times a year and filmed videos such as ‘The Ultimate Luxury‘ introducing Monaco’s lifestyle, culture and environmental commitments.
At MYS 2018, Superyacht TV also interviewed a number of key players within the Asian yachting sector including Lawrence Wang of Visun Group, Roger Friedrich of Pride Mega Yachts and Bart Kimman of Camper & Nicholsons Asia. Watch the Superyacht TV videos from MYS 2018 below:
Roger Friedrich – Pride Mega Yachts
Last year, the 6th edition of China Night was held at the Riva Tunnel on September 27th to coincide with Monaco Yacht Show. Under the patronage of the Monégasque Embassy in China, the Directorate of Tourism and Congress and RIVA Monaco Boat Service, the private dinner was the perfect occasion to continue dialogues between key yachting professionals and Chinese visitors.
The Exhibitors List for Monaco Yacht Show 2019 includes these yachting companies from Asia:
- Asia Pacific Superyachts
- Azimut Yachts – who have representation in Hong Kong
- Benetti – Sail Division in Shanghai
- Burgess – with representatives from their Asian offices
- Camper & Nicholsons International – major shareholders are Lai Sun Holdings
- Ferretti Group – whose majority shareholders are Weichai
- Fraser – who have a portfolio of Asian offices
- Horizon shipyard (Taiwan-based)
- Sunseeker – majority owned by Chinese tycoon Wang Jianlin and the Wanda Group
- Tai Ping Carpets – showrooms or sales representation in Shanghai, Hong Kong, Taipei, Singapore and Korea
Special Mention
Chinese National Day (Tuesday October 1, 2019) and National Day Golden Week will be observed the week following Monaco Yacht Show 2019 and give the opportunity for many Chinese visitors to extend their stay in Monaco and beyond.
Visit the official MYS website here: www.monacoyachtshow.com
Are you an Asian-based yachting company attending Monaco Yacht Show 2019 ? Send your press release to us by email: superyachtschina@gmail.com
Our experienced Superyachts China media representative will be in Monaco from September 21 to October 3 for local PR and press coverage. Please contact Superyachts China to discuss your project with our representative.
Photos:
Drone view of MYS / Upper Deck Lounge / MYS Inaurugal Gala Event and Superyacht Awards Ceremony / MY Bintador : © Monaco Yacht Show & MC Clic
Helicopter image: © MonacAir
China Night 2018: © Monaco Life
Videos:
Lawrence Wang, Roger Friedrich and Bart Kimman interviews: © Superyacht TV
Superyachts China 