Blu Inc Media, a subsidiary of Singapore-based Singapore Press Holdings (SPH Group), has announced their closure.
The business will cease operations at end of October 2019, meaning the final end of publication for 6 magazines:
- Asia-Pacific Boating
- China Boating*
- JET Asia-Pacific
- LP Luxury Properties
- Asia Spa
- Action Asia
In particular, the closure of Blu Inc Media means less reach for Asian-based yachting suppliers on a global platform, with Blu Inc Media previously partnering with established international yacht shows such as Monaco Yacht Show.
Asia-Pacific Boating magazine’s demise will be a dent on regional growth for the industry. Launched in 1976, the magazine has been a key driver in promoting leisure boating, events, news and regattas in Asia. As well, the closure means the loss of the Asia-Pacific Boating Awards (established in 2005 and held around the same time as Singapore Yacht Show recognising yacht builders and Asian-based brokerage).
Superyachts China has been contacted by a number of companies for advertising opportunities for 2020 – if you want to reach a HNW audience in 89 countries, please contact us to discuss advertising rates.