Blu Inc Media comes to an end

Blu Inc Media, a subsidiary of Singapore-based Singapore Press Holdings (SPH Group), has announced their closure.

The business will cease operations at end of October 2019, meaning the final end of publication for 6 magazines:

  1. Asia-Pacific Boating
  2. China Boating*
  3. JET Asia-Pacific
  4. LP Luxury Properties
  5. Asia Spa
  6. Action Asia
The final edition of Asia-Pacific Boating featured Cannes and Monaco boat shows 2019

In particular, the closure of Blu Inc Media means less reach for Asian-based yachting suppliers on a global platform, with Blu Inc Media previously partnering with established international yacht shows such as Monaco Yacht Show.

Asia-Pacific Boating magazine’s demise will be a dent on regional growth for the industry.  Launched in 1976, the magazine has been a key driver in promoting leisure boating, events, news and regattas in Asia.  As well, the closure means the loss of the Asia-Pacific Boating Awards (established in 2005 and held around the same time as Singapore Yacht Show recognising yacht builders and Asian-based brokerage).

Superyachts China has been contacted by a number of companies for advertising opportunities for 2020 – if you want to reach a HNW audience in 89 countries, please contact us to discuss advertising rates.

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