China and the Monaco Yacht Show 2017

The Monaco Yacht Show is one of the world’s leading international yacht shows with around 160 superyachts – including 40 making their world debut – and almost 600 yacht companies visiting the Principality for networking, business growth, yachting designs, innovations and trends.

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Monaco Yacht Show 2017 (cover image: © Monaco Yacht Show)

Monaco Yacht Show 2017

Hosted annually towards the end of September, the Monaco Yacht Show 2017 will be the 27th year of the event and be held from 27th to 30th September 2017 at Port Hercules.

(image: 2016 © Monaco Yacht Show / © MC Clic)

Why visit the Monaco Yacht Show 2017?

Monaco Yacht Show is a proven performer for over 30,000 visitors coming to discover leading innovations, construction, nautical accessories, tenders, water toys, tech and future designs within the yachting industry, displayed across 20,000 sqm of exhibition space.

It attracts the best of the world’s largest motor and sailing yachts and a plethora of dynamic parties and cocktail events, hosted over 4 days.

Who attends Monaco Yacht Show?

As well as the top brokerage companies, Monaco Yacht Show attracts industry exhibitors such as shipyards, naval architects, yacht agents, tender vendors, AV onboard systems, yacht crew agencies, buyers and media.

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Monaco Yacht Show 2016 (image 2016 ©

On the first night of the Show, 400 top guests are invited to the show’s opening gala evening. This will also be the 4th edition of the MYS Superyacht Awards, and trophies will be presented to some of the outstanding superyachts exhibited at the MYS. A few hours before that, the MYS organisers will have held a new edition of the Monaco Yacht Summit for around 50 invited VIP guests.

Naturally, Monaco Yacht Show is an influential showpiece for yacht buyers and investors who admire over 40 new builds among the glittering yachts berthed at Port Hercules.   As part of the buyer experience, the Sapphire Experience offers a bespoke visit to the MYS exclusively for private clients interested in chartering or purchasing a superyacht; just 100 Sapphire Experiences are on offer.

Some of the magnificent yachts that attended Monaco Yacht Show 2016 including Galactica Super Nova, Solandge, Athena, Sybaris and Blue Ice.

Perini Navi’s ‘Sybaris’ moored beside the Car Deck at MYS 2016 (image: 2016 © Rebecca Whitlocke at Access Riviera)

Monaco Week in China

Chinese yacht companies have a growing presence at Monaco Yacht Show, and this will increase in the future.

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Monaco Yacht Show 2016 (image: 2016 © Monaco Yacht Show / © MC Clic)

For the last few years, Monaco Yacht Show has participated in press and promotional events as part of Monaco Week in China, in collaboration with the Monegasque Embassy in China and the show’s Asian media partner, Blu Inc Media Ltd.   The objective of these events is to promote Monaco as a destination and to intensify the economic and cultural links between the People’s Republic of China and the Principality.

Monaco Week is hosted in Chengdu, the economic and financial capital of Sichuan in western China with 20,000 high net worth individuals in its population.

Monaco Week involves two phases, firstly in China and then in Monaco, where a delegation of Chinese VIPs are welcomed to the Show in September.

Sadly, the 2017 Monaco Week event in Chengdu was cancelled, however high hopes are held that this prestigious partnership will reinstate in the future.

China Night at Monaco Yacht Show

In 2016, the 4th edition of China Night was held at the Yacht Club of Monaco on Friday 30th September under the auspices of the Monegasque Embassy in China and the Monaco Tourist and Convention Authority, with the support of the Chinese media group Blu Inc Media Ltd (Action Asia, Asia-Pacific Boating, Asia Spa, China Boating, Jet Asia Pacific and LP-Luxury Properties).

Around 300 guests attended including H.E. Ms. Catherine Fautrier, Ambassador of Monaco to China, Mr.Bernard d’Alessandri, Secretary General of the Yacht Club of Monaco and Mr. Alexandre Heng, CEO of Blu Inc Media Ltd with representatives from Monaco Yacht Show, Chinese shipyard Pride Mega Yachts, the Prince Albert II of Monaco Foundation, Société des Bains de Mer de Monte–Carlo, Monaco–China Cooperation Association and Monaco Economic Board.

The Chinese National Day, celebrated the day following the event, was a chance for many Chinese attendees to make the most of their stay in the Principality and discover the attractions of Monaco and the greater region whilst enjoying their national holidays.

To watch a video in French language of H.E. Ms. Catherine Fautrier, Ambassador of Monaco to China for China Night 2016, you can view below (video courtesy of GouvMonaco):

With the development of the yachting sector in China, the Principality wishes to offer its expertise and to establish in this way increasingly close economic relations.  It is a chance to invite to Monaco Chinese investors interested in the yachting industry and to make them discover the diversity of investments and opportunities proposed by the Principality.

Hantang Culture became an official media partner of the Monaco Yacht Show in 2016 and during the show they welcomed guests at a press event and cocktail party on Thursday 29th September at Monte-Carlo Bay Hotel and Resort to celebrate the 10th anniversary of its series ‘A World of Excellence’ in Monaco.

As China’s first weekly documentary series devoted to cultural heritage, the luxury world and art de vivre, the aim of each 20-minute episode presented by this Chinese production company is to promote the cultural heritage and lifestyle of foreign countries.

Created in 2006, the first episodes of this documentary-style series were devoted to the Principality.  Hantang broadcasts the documentaries on Monaco across China via 50 television channels, 50 airports, 7 major Chinese airlines (domestic and international routes) and digital media including iQIYI, WeChat and Weibo with an audience of 1.3 billion people and CNY 120 million+ media value per episode.

To watch the 10th anniversary episode of ‘A World of Excellence’ from Monaco Yacht Show 2016, you can see it in the link below (video coverage courtesy of Shanghai Hantang Culture Development Co. Ltd):

In June 2017, the Government of Monaco signed a Memorandum of Understanding with Alipay which is beneficial for yachting as one of Monaco’s leading economic sectors, making the mobile payment platform an easy way for Chinese visitors to stay and discover Monaco and all it offers.

The 5th edition of China Night will be hosted at the Yacht Club de Monaco on Friday 29th September 2017 during this year’s Monaco Yacht Show.

Chinese yachting links at Monaco Yacht Show 2017

There are a number of yachting companies who will be present at Monaco Yacht Show 2017, either based in China, Hong Kong, Taiwan or with Chinese-funding.  The list of exhibitors includes:

Asia-Pacific Boating and China Boating

Benetti Sail Division – Shanghai

Camper & Nicholsons – major shareholders are Fincantieri Yachts and Lai Sun Development Company Limited

Horizon Yachts (Taiwan-based)

Jet Asia Pacific

Mondomarine – Italian-based, currently in shareholding talks with Shandong Ocean Investment

Ferretti/Riva – majority shareholders are Weichai

Heysea Yachts

Pride Mega Yachts (HKG)

Shanghai Hantung Culture Development Inc

Tai Ping (HKG based)

horizon yachts
Horizon FD285 exhibited by Horizon Yachts in 2016 (image: 2016 © Monaco Yacht Show)

To visit the official MYS website, you can go to

If you are a Chinese yachting company attending Monaco Yacht Show 2017 and require local public relations or media coverage in Monaco and the Côte d’Azur, please contact Superyachts China to connect with our media representative for the show.

Words by Rebecca Whitlocke

Images: © Monaco Yacht Show / © MC Clic unless specified

Videos:  © GouvMonaco / © Shanghai Hantang Development Co. Ltd (Acme Dynasty)



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